01428 787528 info@focusedfilm.com

Why Use Video Animation?

Video animation, including 3D animation, used effectively is a powerful and flexible digital marketing tool for businesses of all sizes. Animated business videos can explain complex messages in an entertaining yet simple format, whilst most importantly creating that lasting impression.

Animation can tell a story quickly and effectively, demonstrate a variety of products, and promote your business even on a limited budget. All of which makes it an extremely versatile and persuasive digital media tool for large corporates and small businesses alike.

By combining unique graphics with a concise and professional narrative, animated videos engage multiple senses. Often fun and light-hearted, they instantly capture the interest and imagination, making your message more appealing. Conversely high tech animation also works on a more serious level delivering complex and sensitive information in an accessible way.

Animations are great for explainer videos that deliver a message that is more difficult to convey with traditional video. Complicated visuals can be built up and explained in a familiar step by step process, concluding with the solution to your customers’ problem.  They are equally powerful at displaying everyday services and products in a fresh and exciting way.

Varying from the hand drawn and humorous to captivating 3D animation, we create high quality animated videos in a style and tone that is exactly matched to your business and to your market. Find out more about our production process, and if you have an idea that you want to discuss please get in touch and we would be happy to talk it through with you.

How animated videos help your business online

Animated videos are great at story telling and persuading customers, but they also can appeal to search engines too.

Research indicates that websites with high quality video content are 53% more likely to appear on the first page of search results. Google measures user engagement online and uses this as a ranking factor for websites: the more visitors interact with a page and the longer they stay on-site, the higher Google ranks the site.

Videos can double the time visitors stay on website pages. Additionally, video presence on a website increases the CTR (click through rate) from search engine results pages by 41%.

Our animated videos can include:

Bespoke Graphics.


Script Writing for Narrative.

Professional Voice Over.

Royalty Free Music.

Foreign Language Versions.

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3D Animation

3D animation is a great way to show what is happening inside a device, such as this gas sensor. It can be used as part of a training module, an aid to the sales force on an iPad or projected on a large screen at an exhibition.

Hand Drawn Animation

This hand drawn animation was designed to give an overview of a company in 90 seconds. Using text and humour, it had to work without sound and played at exhibitions around the world and on their website.

Motion Graphic Animation

Motion Graphics are a simple but effective way to tell a story or deliver a message. This video is used to convey the companies values and plays on their web site and was originally commissioned for an awards ceremony.